1. What are you trying to achieve (selling, traffic etc)?
Lots of general traffic - Pop-under ads are perfect, lots of cheap views of your website. 0-click and native ads can both supply good traffic levels with RON selected under Keywords.
Sell to a specific market - Native ads and Direct Navigation both allow for keywords targeting, giving you targeted traffic. Try creating 1 of each. This is usually better for selling things.
2. Does your landing page work better in Desktop, or Mobile? If both, create one of each.
3. What bid should you use?
The values you see as average bid, reflect whether you've selected RON or a Keywords targeted campaign. We suggest trying the average bid, and then adjusting it as needed to meet your budgeting requirements
4. What keywords should you use?
BidVertiser allows you to select from the active keywords for each ad type/geo you have selected. You can see the active traffic for each keyword.
N.B. Please make sure you are using keywords in the correct language(s) for your targeted countries!
5. Image ads!
Image ads are great for visual products, but you should try and supply an image for every template to help get coverage. Our Native ads can now also support images, so don't forget to do one of these too!
6. How to move forwards?
First of all, check out our article, the Art of Optimization: https://bidvertiser.zendesk.com/hc/en-us/articles/360001001385-The-art-of-optimization
Then to learn more about tracking, optimizing and checking conversions, please read our help centre section here: https://bidvertiser.zendesk.com/hc/en-us/sections/203084765-Tracking-your-ads-conversions-and-other-useful-tools